AI visibility intelligence

See where AI recommends your competitors, not you.

Track every answer from ChatGPT, Claude, Gemini, and Grok, then close the gaps with a prioritized action plan.

TrackingChatGPTClaudeGeminiGrok· free scan, no card
Live AI answer scan
What's the best HR software for a 50-person startup?
ChatGPT recommends
1BambooHRTop pick
2Gusto
3Rippling
Vellum HR — not mentioned
Cited:g2.comforbes.com/advisor

The AI answer is becoming the first impression, often the only one

0Mpeople use ChatGPT every week, up from 400M a year agoTechCrunch, 2026
0%of all searches now run through AI, up from 15% in 2025Omnibound, 2026
0%of B2B buyers use AI tools when researching vendorseMarketer, 2026
+0%year-over-year growth in referral traffic from AI searchStacc, 2026
Competitor loss detection

Your competitors are winning the answer.

Across 140 high-intent buying prompts, here is how often each brand shows up when AI gets asked for a recommendation.

Share of AI voice

% of answers mentioning brand

BambooHR56%
Gusto47%
Rippling38%
Deel29%
Vellum HRYou22%

31

high-intent prompts where you never appear, while a competitor gets recommended every time.

34 pts

behind the category leader in share of AI voice, the single gap that costs you the most deals.

How it works

From a single scan to a plan you can run.

Three steps turn the way buyers ask AI into the exact moves that win you back the recommendation.

01

We ask the questions your buyers ask

Hundreds of real buying prompts run across ChatGPT, Claude, Gemini, and Grok, the same way a customer would ask them.

02

We detect who wins, and why

Every answer is parsed for which competitor is recommended, where you rank, and which sources the model cited to get there.

03

You get a prioritized action plan

Each lost answer becomes a specific move, ranked by impact and effort, so you close the citation and content gap first.

Citation gap analysis

Find out why they win, source by source.

AI keeps quoting the same handful of pages. Here are the domains driving your competitors' recommendations, and where you stand on each.

g2.com
41
Not cited
forbes.com/advisor
27
Not cited
capterra.com
33
Weak listing
techradar.com
22
Not cited
reddit.com
19
You're cited
You are missing or weak on 4 of the 5 sources AI trusts most for this category. Each one is a place to win the citation back.
What to do next

Every lost answer becomes a move you can make.

This is the difference. Not another dashboard to watch, but a ranked plan that tells you the single highest-leverage thing to fix first.

1
High impact14 lost prompts

Publish a Vellum HR vs BambooHR comparison page

BambooHR wins 14 comparison prompts where you never appear. A cited, side-by-side page is what AI quotes back.

EffortGenerate brief
2
High impact68 citations

Get listed in the G2 and Forbes Advisor HR roundups

These two domains are cited in 68 answers across all four models. You are in neither one today.

EffortGenerate brief
3
Medium impact9 pricing prompts

Add FAQ schema to your pricing and plans pages

AI skips you on pricing-intent prompts because the answer is not machine-readable. Structured data fixes that fast.

EffortGenerate brief
Full model coverage

One model is never the whole story.

Each assistant names, ranks, and cites brands differently. Track only one and you miss most of where you are losing.

ChatGPTClaudeGeminiGrokPerplexityCopilotMeta AIChatGPTClaudeGeminiGrokPerplexityCopilotMeta AI

Claude

0.0%

of answers name a specific brand, the highest of any model

ChatGPT

0.0%

of answers name a brand, but it links a source only 31% of the time

Perplexity

0%

of answers include a live source link you can win or lose

Gemini

0%

market share, up from 5% a year ago, and rising fast

The command center

Score, winners, and gaps in one view.

Every scan lands here: your live visibility score, who is beating you, and the next move, ready to act on.

watchllms / overview
scanned 4m ago
0/ 100

AI Visibility Score

at risk

Who is winning instead

1BambooHR
56%
2Gusto
47%
3Rippling
38%
4Vellum HR
22%

Top recommended move

Publish a Vellum HR vs BambooHR comparison page

Why it pays off

Visibility you win is revenue you keep.

Being the brand AI names is not a vanity metric. It is higher-intent traffic that converts, and demand your competitors do not get to capture.

+0%

more clicks for brands cited in AI answers versus uncited ones

Search Engine Land, 2026
0.0x

higher conversion from AI-search visitors than from traditional organic

Stacc, 2026
0%

of consumers bought an AI-recommended product in the last six months

Capital One Shopping, 2026
Questions

What teams ask before they scan

AI visibility is how often AI assistants name and recommend your brand when buyers ask for help. With 22% of searches now running through AI and ChatGPT alone serving 900M people a week, the AI answer is becoming the first impression, often the only one, before anyone reaches your site.

Rank tracking tells you where a page sits in a list of blue links. We tell you whether an AI model recommends you at all, which competitor it picks instead, and which sources it trusted to decide. Then we hand you the actions to change that answer. It is competitor-loss detection, not keyword positions.

ChatGPT, Claude, Gemini, and Grok, the four assistants your buyers actually use. Behaviour differs sharply between them, so tracking only one hides most of the picture. Claude names a brand in 97% of answers while ChatGPT links a source just 31% of the time.

Both, but the plan is the point. Every lost answer is turned into a concrete move, like publishing a specific comparison page or earning a citation on a roundup an AI keeps quoting, ranked by impact and effort so you start where it matters most.

We run live prompts against each model and parse the real answers, including the source URLs the model cited. You see the exact domains winning the recommendation, how many answers they appear in, and whether you are present, weakly listed, or missing.

Yes. Add the rivals you care about and we track every prompt where they appear and you do not, so you always know who is taking the answer and on which questions.

Your first scan runs in minutes and returns a visibility score, a competitor leaderboard, the citation gap, and a starter action plan. From there, scans re-run on a schedule and alert you the moment a competitor gains ground.

Free brand scan

Find out where AI sends your buyers to a competitor.

Run your first scan in minutes. Get a visibility score, a competitor leaderboard, and a prioritized plan, free.

Covers ChatGPT, Claude, Gemini, Grok · no credit card required